Revenue Acceleration Diagnostic (RAD)
What Is The Revenue Acceleration Diagnostic (RAD)?
RAD is a structured, data-driven diagnostic built for CEOs and Growth Leaders of B2B companies with USD 5M to 100M in revenue. It identifies the structural, commercial and operational issues slowing growth and turns those findings into a clear, sequenced 30/60/90-day action plan.
Most B2B companies don’t have a growth problem. They have a growth system problem, and they’re spending budget fixing symptoms instead of causes. RAD changes that.
What Problems Does RAD Identify?
ICP Drift : Generating activity but not enough of the right opportunities
GTM Misalignment : Marketing, sales and leadership not working to the same commercial logic
Process Friction : Trying to scale on messy, inconsistent execution
Systems Fragmentation : Tools and reporting not giving leadership a clear picture of what is working
How Does RAD Work?
Step 1 – Complete the Diagnostic
A targeted intake process involving key stakeholders. We map your current growth systems, identify friction points and gather the performance data needed for a precise assessment.
Step 2 – Receive Your Report
A comprehensive, data-rich analysis mapping your exact bottlenecks against RAD’s 9-pillar commercial framework. Quantified friction scoring and root-cause identification included.
Step 3 – Act on Priorities
A sequenced roadmap of high-ROI improvements, ranked by effort and impact, with a resource allocation guide to support execution from day one.
What Are The 9 RAD Pillars We Assess?
RAD assesses the core commercial, operational and systems foundations that influence growth quality, execution and scale-readiness:
P1.Your Plan To Hit This Year’s Target : Revenue planning discipline, target ownership, forecasting reliability and growth performance visibility
P2. Who You Sell To & Why They Buy : How clearly ideal buyers are defined, how well their pain points are understood and how urgent your solution is to them
P3. Your Positioning & Competitive Edge : How clearly your value is differentiated, how consistently it is communicated and how well you compete in your category
P4. How Your Sales Team Operates : Whether your sales process is structured, documented, stage-gated and scalable across the team
P5. How You Generate New Business : How effectively the business generates, prioritises and progresses qualified opportunities
P6. How Profitable Your Revenue Really Is : Efficiency and health of key commercial metrics including CAC visibility, LTV understanding and revenue predictability
P7. What’s Getting In Your Way : Internal and external blockers limiting execution speed and growth momentum
P8. How Well Your People & Leadership Execute : Whether leadership, teams, accountability and capability are aligned to support growth
P9. Your Systems & AI Readiness : Whether systems, data, reporting and AI readiness can support smarter, more scalable execution
Ready To See What’s Actually Slowing Your Growth?
Get a clearer view of what is slowing growth, where the real pressure points are, and what should be prioritised next, whether you are leading growth internally or advising it externally.